Our Story
Based in Sparta, NJ — serving New York City & Northern New Jersey with bespoke botanical artistry that transforms spaces into living poetry.
Sparta, NJ — Since 2019
A Lifelong Love Affair
with Nature
Hello, I'm Zhanna, the heart behind Fleuristry. I've always believed that every celebration deserves beauty, care, and a touch of magic. My passion is bringing people together in spaces that feel joyful, elegant, and unforgettable.
Whether I'm designing florals, planning an event from start to finish, or stepping in to coordinate on the big day, I pour my energy into making sure you feel supported and at ease.
“I handle the creative direction, the sourcing, the vendor coordination, and the day-of execution. You bring the vision. I make it physical.”
Years of Study,
a Lifetime of Mastery
I didn't just pick up flowers yesterday. I spent years studying at the New York Botanical Garden and the Minsk International Floral School.
My goal is simple: I take the intimidation out of professional design. Whether you're a complete beginner or a seasoned event planner, you'll feel supported from the first conversation to the final petal.
New York Botanical Garden
Advanced Floral Design
Minsk International Floral School
Classical Techniques
Every Stem Has Purpose
We don't fill space —
we create meaning.
Our Pillars
Intention
Every stem is chosen with purpose. We don't fill space — we create meaning. Each arrangement begins with a conversation, a feeling, a story waiting to unfold through petals and foliage.
Craft
Years of honing technique meet an artist's intuition. From hand-tied bouquets to sweeping installations, our work honors the centuries-old traditions of floral design while pushing boundaries.
Partnership
We believe in deep collaboration. Your vision becomes our obsession. We work alongside planners, venues, and clients to ensure every detail resonates with authenticity and elegance.
Sustainability
Beauty should not come at the earth's expense. We source locally when possible, minimize waste through thoughtful design, and champion growers who share our reverence for the natural world.
Our Journey
The First Bloom
Zhanna arranges her first commission — a garden-inspired wedding in Sussex County.
Studio Founded
Fleuristry is officially established in Sparta, NJ with a dedicated studio.
Adapting & Growing
Pivoted to intimate celebrations and launched bespoke home delivery across Northern NJ.
NYC Expansion
Extended services into Manhattan, Brooklyn, and the greater New York City metro area.
Interior Design
Launched ongoing interior floral programs for boutique hotels and luxury residences.
Going Digital
Introduced the online shop and B2B subscriptions.
Ready to Create Something
Extraordinary?
Whether it's a wedding, an event, or a vision you can't quite describe yet — we'd love to hear from you. Every great arrangement starts with a conversation.